We are filled with ideas. So are our clients. The first part of creative strategy is putting together attainable objectives. Our creative strategies consist of understanding your target audience and what your customers are looking for. Your brand is a key factor in determining what direction the creative strategy will take, and how the content you produce will communicate to your audience.
All of our creative strategies include the following:
- Your brand story
- Your objectives
- Your target audience
- What are your customers seeking?
- Your brand language
- What is the offering and value proposition?
- The right distribution channels
- What deliverables will you need?
- How can your audience reach you?
- References and assets
The creative strategy explains how the campaign will meet the objectives of your business.