As your company, organization, or brand evolves, keeping your audience informed and engaged is key to maintaining and growing customer loyalty, retention and acquisition. People have an insatiable appetite for quality content, and developing a web series or ongoing content strategy is proven to be a highly-effective method of maintaining customer confidence in a competitive environment. An effective web series can take different forms, from instructional-educational, to spokesperson-informational, or another concept altogether. The key here is constant content in order to grow your subscriber base and over time convert them into loyal customers.