It all begins with an idea...

Cat Around Films was founded in the spring of 2014 with the idea of telling powerful and moving stories through video. Today, we have the privilege to work with both growing and established brands to tell their stories through cinematic campaigns, education, training, and events.

Over the past decade we have been very fortunate to have grown into a full-scale creative film and video production company with a full-time team of incredibly talented individuals.

Meet the Team

  • Justin Efraim<p>CO-FOUNDER - PRESIDENT - PRODUCER</p>

    Justin is the co-founder and president at Cat Around Films. With a strong background in business and technology, he is a driving force in the world of video production and believes in its unparalleled power and pivotal role in the business and communications landscape.

    Justin's journey into the world of video production was inspired by his deep appreciation for the impact that video can create. He firmly believes that video is an indispensable tool capable of conveying messages and stories with unmatched effectiveness.

    Justin's approach to his work is firmly grounded in a business-first mindset. He understands the need for results and the value of investments made by his clients. His ability to deliver on this understanding is driven by a combination of traits: reliability, problem-solving skills, a technical inclination, and a deep sense of empathy and compassion for his clients.

    One of Justin's key principles is to surround himself with the best in the industry. He recognizes that a collaborative and skilled team is essential for achieving excellence in video production.

    When people describe Justin, the word most often used is solid.

  • Mike Reinharz<p>CO-FOUNDER - PRODUCER - BUSINESS DEVELOPMENT</p>

    Mike is the co-founder and chief evangelist at Cat Around Films. Mike likes to take ideas and turn them into action. He is both a seasoned creative and project manager. He works with many of our clients to help them achieve their goals and visions.

    Mike is an extremely compassionate person that started his career as a social worker. After almost a decade of public service, he discovered his love for communications. He then went on to founding a creative design and branding agency which eventually led him to discover his love for video. To Mike, video is the culmination of all things branding and communication. It is the vehicle that delivers stories and information to the world.

    Mike’s approach to his clients is one of dedication and empathy. He very effectively puts himself in his clients shoes and helps them get the results they expect. He has also led branding and naming efforts for some of Montreal’s best known, homegrown brands.

  • Luc Hebert-Muro<p>CREATIVE DIRECTOR - CINEMATOGRAPHER - POST-PRODUCER</p>

    Luc is Cat Around Films’ creative director. With a rich tapestry of experience that spans across cinematography, photography, graphic design, digital marketing, branding, and content strategy, Luc stands as a quintessential jack of all creative and marketing strategy trades.

    Luc's career trajectory has been as diverse as it has been dynamic. Starting as a website and graphic designer in Los Angeles, he seamlessly transitioned into freelancing roles encompassing digital marketing consultancy, photography, and cinematography. This breadth of experience has not only honed his skills but also cultivated a unique perspective that sets him apart in the industry. His ability to seamlessly blend his creative talents with marketing strategies sets him apart.

    Luc believes in the power of video as a pivotal marketing tool. His approach melds strategic content with high-quality production, creating what he describes as 'magic.'

    Combined with an unwavering focus on client satisfaction, he is committed to understanding their needs and delivering exceptional results. He brings a holistic and innovative approach to every project he touches.

    Outside of his professional life, Luc's interests are as varied as his career. From having bartended in Montreal and the Caribbean to scuba diving and playing the piano, his diverse hobbies have undoubtedly contributed to his creative approach.

    In sum, Luc Hebert is more than just a creative director; he is a forward-thinking leader whose diverse experiences and passions fuel his innovative approach to every project.

  • Malik Haouassine<p>CINEMATOGRAPHER - POST-PRODUCER</p>

    Malik is a charming, highly experienced cinematographer and editor with a strong background in VFX and motion graphics. With a passion for cinematography and video production, Malik has dedicated his career to capturing stunning visuals and bringing stories to life.

    Malik's approach to his craft is fueled by patience and passion. He understands the importance of meticulously crafting each shot and scene to convey the desired emotion and enhance the storytelling. Malik consistently delivers exceptional results that exceed expectations.

    Throughout his career, Malik has stayed up to date with the latest trends and developments in the industry, ensuring that his work remains fresh and innovative.

    Constantly seeking new challenges, Malik is committed to pushing creative boundaries and exploring new possibilities. His drive for innovation and his passion for storytelling continue to fuel his success in the field of cinematography and editing.

  • Zach Vincent<p>POST-PRODUCER - ASSISTANT-CINEMATOGRAPHER</p>

    Zach is an amazing narrative editor and video production swiss army knife with a unique passion for storytelling. With a background in theater and film, Zach has always been drawn to the art of crafting narratives and bringing them to life.

    Having earned degrees in Film Production from Trebas Institute, Zach possesses a solid foundation in the technical and creative aspects of video production. With over five years of experience at Cat Around Films, Zach has honed his skills and become an integral part of the team.

    Zach has led the post-production of several of our internal creative endeavors, such as Make It Montreal, our podcast studio services and much of our talking heads series.

    Beyond his professional pursuits, Zach finds inspiration in literature and philosophy. He is an avid movie and literature buff, constantly seeking new stories and ideas to broaden his creative horizons.

  • Leora Shammas<p>STUDIO & EVENT MANAGER</p>

    Leora is among one of Montreal’s most revered event planners. She excels in creating memorable experiences and making people feel truly special. With a deep commitment to customer service and a talent for keeping clients at ease, she has become a trusted name in the industry.

    Leora is Cat Around’s studio and venue manager. She oversees everything that goes on within the walls of our studio. Without her we would be lost. She offers our clients the highest level of service ensuring that their experience is world class. It has become common for our customers to request Leora simply be present on their shoots.

    Leora's motto is to work smarter and treat every client as if they were her first. Her clients consistently praise her for her calming presence and her ability to turn their vision into reality seamlessly.

    Having worked alongside the top event planners in Montreal, Leora has gained valuable insights and expertise in the field. Her organizational skills are impeccable, ensuring that every detail is meticulously executed. Her approach to client service is characterized by warmth, sincerity, and genuine dedication.

Contact
Us


create@cataroundfilms.com

5524 St-Patrick, suite 550
Montreal, QC H4E 1A8
Canada

Hours
Monday–Friday
10am–6pm

Phone
(514) 587-2572